Visual Identity Kit — Beardface Design Co.
Visual Identity Kit

You're already the real thing.
Now look the part.

Fixed-scope visual identity design that gets your project looking sharper, clearer, and more credible — without a long branding process, delays, or hassle.

Choose your kit
Packages

A clear scope at a fixed price.

You bring the name, the offer, and a sense of what you like. Each package turns that into a clear, usable visual identity quickly, cleanly, and without strategy workshops, discovery sessions, or unnecessary delays.

Simple Logo

200 €fixed price

Just the logo. For projects that need a solid mark to get started. You bring the name, vibe, and a few references — you get something clean, usable, and yours.

  • Primary logo
  • Color and black versions
  • SVG, PNG, JPG exports
  • 2 consolidated revision rounds
Get a simple logo
Most popular

Logo & Visual Starter Kit

400 €fixed price

The pieces you need, set up properly. From the logo through to the files and guide you'll use every day.

  • Primary logo + secondary variation
  • Brand mark / icon
  • Color, black, white & one-color versions
  • Horizontal and stacked layouts
  • Favicon + social profile image
  • Social share / OG image
  • Color palette + font pairing
  • One-page style guide
  • SVG, PNG, JPG exports
  • 2 consolidated revision rounds
Get Visual Kit

Brand Starter Kit

700 €fixed price

Everything in the Starter Kit, plus the everyday materials. Walk into a meeting or launch across channels with something you can actually use.

  • Everything in the Starter Kit
  • Expanded style guide with usage notes
  • Business card (print-ready PDF)
  • One starter marketing asset — flyer, poster, or social template
  • 2 consolidated revision rounds
Get the full kit

Want all this and a website? The Brand Starter Kit Plus adds a simple one-page site built alongside the identity. Scope and price depend on the project.

Get a custom quote →

What you bring. What you get.

You bring
  • Your business or project name
  • What you do and who it's for
  • Visual references — styles you like and ones you don't
  • Preferred colors if you have them
  • Where the logo will be used
  • Existing content or copy (Kit Plus only)
You get
  • A visual identity built around your brief
  • Every file format you'll need from day one
  • A style guide so anyone applying it stays consistent
  • Three distinct initial concepts to choose from
  • Two rounds of revisions on the chosen direction
  • Full ownership of the final files
Scope

These are visual identity packages, not brand strategy. They don't include naming, tone of voice development, messaging frameworks, market research, or full marketing systems. What you get is a clear visual identity built from your brief — the mark, the system, and the files to use it.

If you're not sure which package fits, send a message. A short conversation usually makes it obvious.

Frequently asked questions

Everything you
need to know.

The Simple Logo is just the mark — primary logo, color and black versions, exports. Done. The Starter Kit builds a full identity system around it: variations, colors, fonts, a style guide, favicon, social images. If you need to use your identity consistently across multiple places, the kit gives you everything to do that.
The Brand Starter Kit adds the everyday materials — a business card (print-ready PDF), an expanded style guide with usage notes, and one starter marketing asset (a flyer, poster, or social template). It's for projects that need to look established across more than just a screen.
Your business or project name, what you do and who it's for, any visual references or styles you like (and ones you don't), preferred colors if you have them, and where the logo will be used. A short written or voice brief covering these is enough to get started.
Yes. You receive three distinct initial concepts — not variations of the same idea, but three genuinely different creative directions. Each comes with a short explanation of the thinking behind it. You choose one to develop further.
Two rounds of revisions are included on the chosen concept. A 'round' means one consolidated set of feedback from you, followed by one updated version from me. Rolling or incremental edits are not included.
SVG (scalable vector), PNG with transparent background, JPG, and PDF (print-ready). All in full-color and black-and-white versions. The Starter Kit and above also include a favicon and social profile image sized for major platforms.
Yes. Once payment is received in full, all rights to the final logo design transfer to you. You can use it however you like — commercially, for trademark registration, or anything else.
It pairs the Brand Starter Kit with a simple one-page website — up to 5 sections, mobile-friendly layout, basic SEO and meta, and a clear contact path. You provide the copy and content; I organize it into something that works. It's quoted individually because the website scope varies by project.
Yes. The Website Tune-Up is a separate fixed-price service — €350 — for existing small websites that need to work better. If you're starting fresh with a new identity and need a home for it, the Plus kit may be the better starting point.
Visual Identity — from €200

Ready to look the part?

Send me a short brief — name, what you do, and a rough vibe. I'll confirm which package makes sense and we'll go from there.

Start the conversation →